Television is a powerful marketing tool. Ruffell Productions team of professionals offer creative solutions to market and expose your brand, product or service to your target audience. We understand the unique opportunities offered to advertisers who use television as their medium of choice. Click images below to view a selection of our recent television commercials
FEATURED COMMERCIAL : JOLLY GOOD SOFTWARE
This 30 Second commercial production for Jolly Good Software combines a fast paced animation sequence with powerful narration and graphics to produce a visually interesting concept which draws the view into the company's Christchurch offices.
IMPORTANT :Television Commercials featured here are shown for the puposes of promotion of Ruffell Productions only. Any special offers or price promotions advertised may no longer be applicable.
Commercials featured above are available to be viewed as Quicktime mpegs. To download the latest Quicktime player software, please click here: WindowsMac
Here are some reasons why advertisers choose television
Television advertising is set apart from competing media by its ability to offer sight, sound and motion to generate an emotional response and conection.
Brand Image Television advertising can be used creatively by advertisers to differentiate themselves from their competitors and build their brands. They can develop a unique brand personality that implies credibility, quality and service by using the qualities of television (sight, sound and motion). Television allows advertisers to generate emotion and excitement that cannot be created as well through any other medium. This can help to create a long lasting and memorable brand image.
Cost Some advertisers believe that Television commercial production costs prohibit their use of the medium. While commercial production can prove expensive, smaller advertisers with limited budgets can also undertake successful productions. A creative idea, focus and clarity of message can produce a stand-out production despite a small budget.
One on One Communication Ideal person-to-person communication is achieved through a combination of both the spoken word and unspoken elements such as body language and gestures. With both visual and sound capabilities, television comes closer than any other medium to offering the ideal person-to-person communication.
Retention People learn through their senses. By stimulating the senses a message is more likely to be noticed and learned. Television as a medium appeals to both sight and sound senses. The combined power of sight, sound, motion and emotion creates a memorable effect that is stronger than when only one of the senses is used.
