Plasback operates a Product Stewardship scheme to recover used farm plastics for recycling.
This campaign was about shifting consumer behaviour around rural plastic recycling. The client needed to make some noise about being the market leader and wanted the message to reflect their sustainable future focused aspirations.
The key message here was to think today about future generations, so we took the farmers of tomorrow and cast some kids of today to play them. All of this we achieved without any time machines.
Production
Casting
Location Scouting
Design
Shooting
Post production